Thursday, January 9, 2014

Fashion Editorials from "Look" and "McCalls"

I've been going through my massive collection of vintage magazines and the images in them are so good I have to share. Unfortunately my scanner is too small to fit the magazines so I have to take the photos with my camera so the quality isn't all that great. Here's some inspiration for you all from 1969 and 1970, enjoy!

A 'Sears' ad in the February 1970 issue of McCalls. This would be a perfect coat to bridge the transition between spring and summer. The green color is refreshing after all the dark winter colors. 

These next photos came from the same issue. They are part of a spread called "The Petite Prints of Paris"

I love the outfit on the left. The belt looks like it has little golden keys as an accent. Also, clips on blouses and dresses need to make a comeback. 

I can't say I'm a fan of these looks but I love the chokers. This signals the 70s edwardian revival. 

These next three images are from the December 1970 issue of 'Ladies Home Journal'
I would wear either of these crocheted outfits. My Gran tried to teach me to crochet when I was little but I just couldn't get it. 

This is such a gorgeous hairstyle that wouldn't look out of place at a party today. Although there is nothing wrong with looking dated, it never bothered me. 

I love the metallic accents in the knitting. 

The final images are ads from the April 29,1969 issue of Look magazine. I have quite a few issues of Look and they are a delight to look through. 

 Here's a close up shot of the Admiral television ad. Isn't this a great hairstyle? Alos , look at those fantastic sleeves on the outfit of the girl in the ad!

It's unfortunate that the models legs were cut off in this Chevrolet ad but her outfit is beautiful. I love the rich colors and the large gold buttons on her coat. 

There are so many cigarette ads in vintage magazines. I really love this models outfit and I'm not a huge fan of purple but I would wear this. 


  1. A real trip down memory lane! :-D

    1. I'm glad you enjoyed it. I have a huge stack of magazines that I can't wait to post photos and articles from.

  2. You've got the point there: there are no longer ads for cigarettes, alcohol or generally any people having fun. All we see now is: fast, sexy, alluring and sexy (have I mentioned that one?)


    1. I know what you mean. The ads for alcohol, at least the ones that I see, are all for low calorie alcohol so you're still restricting while you should be having fun. Even the diet ads have a different spin on them then they do today, it's all very interesting